Bezzera machines acquire the latest in barista machinery and coffee making, straight form the heart of Italy. Bezzera machines have acted as a workhorse for the Australian marketplace for years.
Let’s face facts - Aussies love their coffee, they need their coffee. We have gradually developed into a coffee-loving culture, with the hot beverage becoming a significant staple of our everyday lives. We now see an increasing quantity of cafes and baristas pop up in our local areas, and there’s a reason for that, and none of these cafes trust any brand more than Bezzera.
But what is Bezzera really? How did this brand become so popular and dominant in the market? What’s the history behind it?
For starters we need to head back in time, to the inception of what we love. It all started during the early Italian industrial evolution, where workers were seen to work more efficiently and productively after coffee breaks, however, actual coffee production during this period took an unnecessarily lengthy amount of time – time that could be better utilised.
Enter Milanese man - Luigi Bezzera - who resolved this slow production by proactively inventing and developing the Espresso process in 1901 with the word’s first single-serving espresso machine. He utilised the correct temperature and pressure needed to extract the aromatic oils, resulting in the flavoursome espresso coffee we all love today.
The company, and Bezzera himself, consistently improved coffee production by updating the technology and practicality of their machines and appliances. The Bezzera family is now a fourth generation family business, still refining and perfecting their renowned and prestigious coffee and espresso makers.
Modern day transformations in technology and innovation has not altered Bezzera’s ethos on coffee production.
Many other manufacturers such as Saeco, Faema, Boema, Nuova Simoni, Rancilio, La Pavoni, Expobar, Unic, Grimac, ECM, San Marino, Brasilia, and Wega have utilised Luigi’s invention; but Bezzera still remains the machine of choice. Bezzera’s volumetric espresso machines have always been known in the industry as the Mercedes or BMW, due to their design, reliability and the consistency in their steam pressure. This results in an excellent cup of espresso every time.
Let’s face facts - Aussies love their coffee, they need their coffee. We have gradually developed into a coffee-loving culture, with the hot beverage becoming a significant staple of our everyday lives. We now see an increasing quantity of cafes and baristas pop up in our local areas, and there’s a reason for that, and none of these cafes trust any brand more than Bezzera.
But what is Bezzera really? How did this brand become so popular and dominant in the market? What’s the history behind it?
For starters we need to head back in time, to the inception of what we love. It all started during the early Italian industrial evolution, where workers were seen to work more efficiently and productively after coffee breaks, however, actual coffee production during this period took an unnecessarily lengthy amount of time – time that could be better utilised.
Enter Milanese man - Luigi Bezzera - who resolved this slow production by proactively inventing and developing the Espresso process in 1901 with the word’s first single-serving espresso machine. He utilised the correct temperature and pressure needed to extract the aromatic oils, resulting in the flavoursome espresso coffee we all love today.
The company, and Bezzera himself, consistently improved coffee production by updating the technology and practicality of their machines and appliances. The Bezzera family is now a fourth generation family business, still refining and perfecting their renowned and prestigious coffee and espresso makers.
Modern day transformations in technology and innovation has not altered Bezzera’s ethos on coffee production.
Many other manufacturers such as Saeco, Faema, Boema, Nuova Simoni, Rancilio, La Pavoni, Expobar, Unic, Grimac, ECM, San Marino, Brasilia, and Wega have utilised Luigi’s invention; but Bezzera still remains the machine of choice. Bezzera’s volumetric espresso machines have always been known in the industry as the Mercedes or BMW, due to their design, reliability and the consistency in their steam pressure. This results in an excellent cup of espresso every time.
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